Users will soon have a fresh option that allows them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the service announced that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a widespread launch. This development coincides with a increase in AI content, driven by recent AI video creators.
AI Proliferation Online
It has been noted that almost a tenth of the most rapidly expanding channels on a popular video site primarily display clips produced artificially. A large amount of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically illogical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we want to give people the power to increase or decrease of that, depending on their own preferences,” commented a company executive.
AI on the Platform
TikTok shared that there are presently 1.3bn videos on its service tagged as artificially created. Overall, more than 100 million videos are uploaded to the app daily, making AI content a relatively small portion of its overall inventory.
User Control Features
Users will be able to reduce or increase the volume of AI content they see by opening the content preference option in the app and choosing AI-made media. Other topics that are already be modified under the tool include politics, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate users to label lifelike AI-made content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be removed under its terms of service.
Furthermore, the platform will henceforth apply an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This step is aimed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2m awareness program for specialists and institutions to develop educational content about ethical AI use. This program will assist charitable organizations dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its content review process, following debate over plans to make redundant hundreds of content moderators in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by staff. TikTok reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to intervention by its automated systems.
It is vital to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
